JMcL Chats: Meet the Co-Founders of Skincare Brand Covey

This year, we’re setting a goal to streamline our daily routines, so we turned to two of the experts: our friends at Covey.

Co-founded by Emily DiDonato and Christina Garcia, Covey creates high-quality, gentle skincare products based on the belief that ‘less is more.’ (Case in point: most of their routines only feature 2-3 products.)

Below, we chat with Emily and Christina on their favorite skincare tips, as well as the staple styles they’ll be wearing this year.

Plus, go to our Instagram to enter our giveaway with Covey. The winner will receive a J.McLaughlin Dina Cashmere Turtleneck along with a 3-step skincare system. Ends 01/23.

As busy women and moms, we were struggling to find an effortless, easy skincare routine, so we decided to take matters into our own hands. We had been using 12+ products every day and our skin was suffering. When we were formulating Covey products we used gentle, clean yet effective ingredients so you can use our products every day—and we made it as intuitive as possible. For instance, the products in our original routine reference the exact order you should use them: our First of All Cleanser, Next Up Vitamin C Serum, followed by our Last But Not Least Moisturizer.

Christina: For me, it's our Next Up Vitamin C Serum. Vitamin C is such a powerful skincare ingredient, but every single serum that I tried smelled awful and inflamed my skin. We use a special form of vitamin C that’s actually 50 times more powerful than the typical vitamin C, but it doesn’t cause any irritation.

Emily: Definitely our First of All Cleanser. This was a huge passion project for me being a model—to create a clean face wash that will remove even waterproof makeup without stripping your skin, instead making it feel soft and nourished. It's won three beauty awards from PopSugar, Harper’s Bazaar, and Real Simple, so we're very proud of that!

Christina: Be consistent with your skin care routine. As with anything, if you can actually be consistent with it and do it every day you’re probably going to see better results. That’s why Emily and I wanted to create easy-to-use products that you can use every day with high-quality ingredients that nourish your skin, instead of harsh products.

Christina: For me, it’s usually a flattering pair of jeans and a great blazer, or a crisp white button-down with jeans and standout shoes. I usually like to have one item— shoes, a blazer, or a top—that stands out to elevate the rest of the outfit.

Emily: I love a sleek tight top with denim, and I love a tailored blazer too with a crisp white t-shirt. Finally, I love a good monochromatic look!

Christina: I’m excited about loafers with more minimal designs coming to the forefront. They’re so much better than plain flats!

Emily: I love the trend of quiet luxury coming to the forefront. I think J.McLaughlin is a perfect example of this too.